To launch Velveeta Cheesy Skillets, a Blacksmith urges all to "Wield The Skillet. Forge The Family Dinner."
To promote the hashtag #winsliquidgoldfor, this commercial ran during the first commercial break of the 2012 Golden Globes.
The best #winsliquidgoldfor Tweets received "hand-forged" Tweets back from the Blacksmith featuring this Liquid Gold Anvil:
We partnered with someecards to create Blacksmith Valentine's Day cards.
For Facebook users, the Blacksmith called on Facebook Connect with Our Book of Liquid Gold.
And to launch Velveeta Cheesy Potatoes, Velveeta turned to the Blacksmith and his friend who is also a blacksmith.
-CD Partner: Danielle Flagg
-Copywriter: Laddie Peterson
-Art Director: James Moslander
-Director: Martin Granger
-Smite the Like on the Cheesy Skillets Facebook Page.
-Velveeta partners with someecards for Valentine's Day with Liquid Gold eCards.
-The New York Times takes notice.
-Gawker takes exception.
-AdScam's George Parker smites the dislike button.
-Some insane person does a Game of Thrones mashup on YouTube