Americans have a very big problem. They’re not taking their tum tums seriously. If they were, they wouldn’t need a man of intensity, a man of pure protein, A Man of Yogurt to tell them about all the ways that Yoplait Greek 100 can and will make their tummies very, very happy.




















CD Partner: Eric Baldwin
Copywriter: Shaine Edwards
Art Director: Matthew Carroll
Director: Mark Romanek





Americans have a very big problem. They’re not taking their tum tums seriously. If they were, they wouldn’t need a man of intensity, a man of pure protein, A Man of Yogurt to tell them about all the ways that Yoplait Greek 100 can and will make their tummies very, very happy.




















CD Partner: Eric Baldwin
Copywriter: Shaine Edwards
Art Director: Matthew Carroll
Director: Mark Romanek