It's Super Bowl season and Colonel Sanders didn't really seem to be himself and KFC was suddenly selling chicken from Nashville, not Kentucky. Things are the same, but different and Tupac may have been onto something when he said, "Reality is wrong. Dreams are for real."





The wheels start coming off The Real Colonel Sanders. This ran shortly before the Super Bowl 50.





The REAL Real Colonel Sanders finally wakes up for Super Bowl 50.





As the Colonel continued to evolve and come to grips with who he is, we continue to define KFC's voice with brand print and posters.























CD Partner: Eric Baldwin
TV & Brand Print Copywriter: Jonathan Marshall
TV Art Director: Helen Rhodes
Brand Print & Posters Art Director & Designer: Mike Weihs
Director: Matt Dilmore



It's Super Bowl season and Colonel Sanders didn't really seem to be himself and KFC was suddenly selling chicken from Nashville, not Kentucky. Things are the same, but different and Tupac may have been onto something when he said, "Reality is wrong. Dreams are for real."





The wheels start coming off The Real Colonel Sanders. This ran shortly before the Super Bowl 50.





The REAL Real Colonel Sanders finally wakes up for Super Bowl 50.





As the Colonel continued to evolve and come to grips with who he is, we continue to define KFC's voice with brand print and posters.























CD Partner: Eric Baldwin
TV & Brand Print Copywriter: Jonathan Marshall
TV Art Director: Helen Rhodes
Brand Print & Posters Art Director & Designer: Mike Weihs
Director: Matt Dilmore