As "The Proud Sponsor of Moms," P&G took its North American "Thank you, Mom" campaign global for the London 2012 Games and kicked it off with the two-minute "Best Job" commercial directed by Alejandro González Iñárritu which was followed by Daniel Kleinman's "Kids 2012."















An important piece of the campaign was the W+K Entertainment and Yahoo! web series “Raising an Olympian” – documentary-style videos that shared the journeys of several Olympians in becoming world-class athletes, as seen through the eyes of their moms.





"Best Job" & Print
CD Partner: Danielle Flagg
Copywriter: Kevin Jones
Art Director: Ollie Watson
Director: Alejandro González Iñárritu


"Kids 2012"
CD Partner: Danielle Flagg
Copywriter: Laddie Peterson
Art Director: James Moslander
Director: Daniel Kleinman


-"Best Job" wins the Emmy for Outstanding Commercial of 2012.
-"Proud Sponsor of Moms" campaign wins a gold Titanium and Integrated Lion at Cannes – a confusing confluence of different metal types.
-"Best Job" wins two golds and three silvers at Cannes.
-"Best Job" wins gold at One Show.
-The "Proud Sponsor of Moms" campaign wins gold Effie.
-The launch of the 2012 campaign is covered in the New York Times.
-"Best Job" gets a "Gold in the Branded Entertainment Category" from Forbes.
-More coverage in Shoot, Campaign and Creativity.



As "The Proud Sponsor of Moms," P&G took its North American "Thank you, Mom" campaign global for the London 2012 Games and kicked it off with the two-minute "Best Job" commercial directed by Alejandro González Iñárritu which was followed by Daniel Kleinman's "Kids 2012."















An important piece of the campaign was the W+K Entertainment and Yahoo! web series “Raising an Olympian” – documentary-style videos that shared the journeys of several Olympians in becoming world-class athletes, as seen through the eyes of their moms.





"Best Job" & Print
CD Partner: Danielle Flagg
Copywriter: Kevin Jones
Art Director: Ollie Watson
Director: Alejandro González Iñárritu


"Kids 2012"
CD Partner: Danielle Flagg
Copywriter: Laddie Peterson
Art Director: James Moslander
Director: Daniel Kleinman


-"Best Job" wins the Emmy for Outstanding Commercial of 2012.
-"Proud Sponsor of Moms" campaign wins a gold Titanium and Integrated Lion at Cannes – a confusing confluence of different metal types.
-"Best Job" wins two golds and three silvers at Cannes.
-"Best Job" wins gold at One Show.
-The "Proud Sponsor of Moms" campaign wins gold Effie.
-The launch of the 2012 campaign is covered in the New York Times.
-"Best Job" gets a "Gold in the Branded Entertainment Category" from Forbes.
-More coverage in Shoot, Campaign and Creativity.