P&G continues its "Proud Sponsor of Mom" campaign for the Rio 2016 Summer Olympics with "Strong."
-AdWeek: P&G Raises the Stakes in its Latest, Darkly Brilliant 'Thank You, Mom' Masterpiece
-Mashable: Olympians Say Thank You to Their Moms in Touching New Ad Campaign
-The Telegraph names "Thank You, Mom" as the best Olympics campaign ever.
-Business Insider names "Thank You, Mom" #1 of top-10 Olympics campaigns.
-Today.com: Team USA Athletes Salute Their Moms
-CNN: Olympic Gymnast Simone Biles' Lessons from Mom
-Ad Age: See the Spot: P&G Back in the Games with New Olympic Spot
-Creativity (Pick of the Day): P&G Moms Stand Strong Again in 2016 Olympic Spot
-The Clios look back at six years of "Thank You, Mom."
CD Partner: Eric Baldwin
Copywriter: Matt Mulvey
Art Director: Lawrence Melilli
Director: Jeff Nichols