P&G extends its "Proud Sponsor of Moms" campaign to the Special Olympics.
CD Partner: Danielle Flagg
Copywriter: Tatum Shaw
Art Director: Ken Meyer
Director: Malcolm Venville
-The "What A Mom Sees" video creator on Facebook. For every video created, P&G donated a dollar to Special Olympics.
-The New York Times Media Decoder blog's review of "What I See."
-"What I See" wins a Film Bronze at Cannes.
-Three years after it first aired, "What I See" is promoted once again by P&G to celebrate Mother's Day and is named AdWeek's "Spot Of The Day".