Before they fired us, Velveeta let us do a lot of fun and weird stuff in social through Tumblr, YouTube & Facebook.


The work has been featured in seminal advertising trades such as Jezebel, Uproxx and High Times


Some favorites including the bizarre "Silver Fox" stock photo incident randomly collected in one place below.














We created Cheesepocalypse.org in response to the nationwide Velveeta shortage that nearly tore America apart in the summer of 2014.



Celebrating National Grilled Cheese Day on Tumblr.







Let this be a lesson to anyone who is actually not a person and is just a bowl of Shells & Cheese.







The timeless Cheesy Scalloped Potatoes Oxford.












Instructions on how to turn your Velveeta Shells & Cheese box into a virtual reality machine.







"In closing, the Defense would like to site section 16, subsection 7, paragraph C of the California Penal Code, which states something about nachos."







On EatLikeThatGuy.com you can find, customize and share different "That Guys" you know that live lives that are as effortless and awesome as the Velveeta Shells & Cheese they eat.















It may look like the refs are officiating a game, but if you pay close attention, they’re actually telling you how to make VELVEETA Ultimate Nachos.







Successfully spinning a basketball made of Liquid Gold on one’s finger requires a basketball made of Liquid Gold and a successful finger.







Velveeta Cheesy Skillets is what your skillet is for.







Thanks to cutting-edge Internet technologies invented by actual scientists, now you don't just have to Eat Like That Guy, you can actually Be Like That Guy. This is a screen grab of the YouTube page. Written. Montage of the YouTube experience below.









Annotations were used to hide Easter Eggs in every "Be Like That Guy" YouTube video. The first viewers who discovered them were gifted with special "That Guy" goods like a Magic Eye-inspired poster and a 3D printed Civil War soldier.

















CD Partner: Eric Baldwin
Copywriters: Shaine Edwards, Eric Fensler, Laddie Peterson, Megan Glenn & Matt Mulvey
Art Directors: Lloyd Winter, Lawrence Melilli and James Moslander



Before they fired us, Velveeta let us do a lot of fun and weird stuff in social through Tumblr, YouTube & Facebook.


The work has been featured in seminal advertising trades such as Jezebel, Uproxx and High Times


Some favorites including the bizarre "Silver Fox" stock photo incident randomly collected in one place below.














We created Cheesepocalypse.org in response to the nationwide Velveeta shortage that nearly tore America apart in the summer of 2014.



Celebrating National Grilled Cheese Day on Tumblr.







Let this be a lesson to anyone who is actually not a person and is just a bowl of Shells & Cheese.







The timeless Cheesy Scalloped Potatoes Oxford.












Instructions on how to turn your Velveeta Shells & Cheese box into a virtual reality machine.







"In closing, the Defense would like to site section 16, subsection 7, paragraph C of the California Penal Code, which states something about nachos."







On EatLikeThatGuy.com you can find, customize and share different "That Guys" you know that live lives that are as effortless and awesome as the Velveeta Shells & Cheese they eat.















It may look like the refs are officiating a game, but if you pay close attention, they’re actually telling you how to make VELVEETA Ultimate Nachos.







Successfully spinning a basketball made of Liquid Gold on one’s finger requires a basketball made of Liquid Gold and a successful finger.







Velveeta Cheesy Skillets is what your skillet is for.







Thanks to cutting-edge Internet technologies invented by actual scientists, now you don't just have to Eat Like That Guy, you can actually Be Like That Guy. This is a screen grab of the YouTube page. Written. Montage of the YouTube experience below.









Annotations were used to hide Easter Eggs in every "Be Like That Guy" YouTube video. The first viewers who discovered them were gifted with special "That Guy" goods like a Magic Eye-inspired poster and a 3D printed Civil War soldier.

















CD Partner: Eric Baldwin
Copywriters: Shaine Edwards, Eric Fensler, Laddie Peterson, Megan Glenn & Matt Mulvey
Art Directors: Lloyd Winter, Lawrence Melilli and James Moslander