At the crack of dawn, while most of the world is still sleeping, there’s a legion of early risers up and moving. They're ready. They're ambitious. And they're the ones who fly Delta.



-Coverage in Creativity.
-Coverage in AdWeek.
-Coverage in The Drum.


Creative Directors: John Parker & Sean McLaughlin
Copywriter: Al Merry
Art Director: Toliver Roebuck


Delta breaks from the pattern of showing planes and uniformed employees and shifts the emphasis from the airline to the people the airline exists to serve.





ECD Partners: Colleen DeCourcy, David Kolbusz & Jaime Robinson
Creative Directors: Eric Helin & Erik Norin
Creatives: Eric Dennis & Molly Jamison
Director: Adam Berg



At the crack of dawn, while most of the world is still sleeping, there’s a legion of early risers up and moving. They're ready. They're ambitious. And they're the ones who fly Delta.



-Coverage in Creativity.
-Coverage in AdWeek.
-Coverage in The Drum.


Creative Directors: John Parker & Sean McLaughlin
Copywriter: Al Merry
Art Director: Toliver Roebuck


Delta breaks from the pattern of showing planes and uniformed employees and shifts the emphasis from the airline to the people the airline exists to serve.





ECD Partners: Colleen DeCourcy, David Kolbusz & Jaime Robinson
Creative Directors: Eric Helin & Erik Norin
Creatives: Eric Dennis & Molly Jamison
Director: Adam Berg