We push the idea of "Trust" in our first work for Duracell with TV and social via The Duracell Catalog. More to come.





























We trust you’ll enjoy these tallboys responsibly. #GameDayEssentials #TrustIsPower

A photo posted by Duracell (@duracell) on





Go as a Coppertop this summer by spray-tanning your body. But just the top third. #TrustIsPower

A photo posted by Duracell (@duracell) on









SHINE A FLASHLIGHT INTO A MILK JUG TO MAKE A LANTERN THAT WILL SCARE AWAY BEARS. #CampingWithDuracell

A photo posted by Duracell (@duracell) on





MAKE AN EMERGENCY WHISTLE OUT OF AN ACORN SO YOU CAN SCARE AWAY BEARS. #CampingWithDuracell

A photo posted by Duracell (@duracell) on





SERIOUSLY, NEVER TRUST BEARS. AT ANY POINT. #CampingWithDuracell

A photo posted by Duracell (@duracell) on





DON’T TRUST BEARS WHILE PICNICKING. #CampingWithDuracell

A photo posted by Duracell (@duracell) on





DON’T TRUST BEARS WHILE CANOEING. #CampingWithDuracell

A photo posted by Duracell (@duracell) on





AND PLEASE DON’T TRUST BEARS WHILE ROCK CLIMBING. #CampingWithDuracell

A photo posted by Duracell (@duracell) on












Creative Directors: Eric Helin & Jaclyn Crowley
Copywriters: Luke Sacherman (TV), Howard Finkelstein (Catalog)
Art Directors: Kate Placentra (TV), Grant Mason (Catalog)
Director: Steve Ayson


We push the idea of "Trust" in our first work for Duracell with TV and social via The Duracell Catalog. More to come.





























We trust you’ll enjoy these tallboys responsibly. #GameDayEssentials #TrustIsPower

A photo posted by Duracell (@duracell) on





Go as a Coppertop this summer by spray-tanning your body. But just the top third. #TrustIsPower

A photo posted by Duracell (@duracell) on









SHINE A FLASHLIGHT INTO A MILK JUG TO MAKE A LANTERN THAT WILL SCARE AWAY BEARS. #CampingWithDuracell

A photo posted by Duracell (@duracell) on





MAKE AN EMERGENCY WHISTLE OUT OF AN ACORN SO YOU CAN SCARE AWAY BEARS. #CampingWithDuracell

A photo posted by Duracell (@duracell) on





SERIOUSLY, NEVER TRUST BEARS. AT ANY POINT. #CampingWithDuracell

A photo posted by Duracell (@duracell) on





DON’T TRUST BEARS WHILE PICNICKING. #CampingWithDuracell

A photo posted by Duracell (@duracell) on





DON’T TRUST BEARS WHILE CANOEING. #CampingWithDuracell

A photo posted by Duracell (@duracell) on





AND PLEASE DON’T TRUST BEARS WHILE ROCK CLIMBING. #CampingWithDuracell

A photo posted by Duracell (@duracell) on












Creative Directors: Eric Helin & Jaclyn Crowley
Copywriters: Luke Sacherman (TV), Howard Finkelstein (Catalog)
Art Directors: Kate Placentra (TV), Grant Mason (Catalog)
Director: Steve Ayson