We push the idea of "Trust" in our first work for Duracell with TV and social via The Duracell Catalog. More to come.
When sleeping underneath the stars, there’s a lot you can’t trust. Like the weather. The sun-exposure. The blood-thirst of mosquitos. Your tent-pitching abilities. The health of the trees surrounding your poorly-built tent. Bears. Thankfully, there’s the Duracell BEEF BOY. Who can be trusted to power your flashlights, lanterns, fans, radios, and hot surfaces for shrimp varietals. Because the BEEF BOY knows how to nature. And nature good. #HumbleBrag #CampingWithDuracell
Creative Directors: Eric Helin & Jaclyn Crowley
Copywriters: Luke Sacherman (TV), Howard Finkelstein (Catalog)
Art Directors: Kate Placentra (TV), Grant Mason (Catalog)
Director: Steve Ayson