Spotify is an amazing product, built around an amazing community, but if you don't use it, it's hard to really appreciate and understand. There aren't many windows into the product. So, taking their data, we wanted to develop a human and accessible voice for the brand to show the outside world all the insane things that are happening on the inside.
To give users a taste of Spotify’s offerings, the campaign’s online banner ads link to curated playlists, such as a playlist of 80s movie soundtracks.
We also made a behind-the-scenes video for our Never Ending Story commercial.
-"Ad of the Day" in AdWeek
-Coverage in the Wall Street Journal
-Coverage in Ad Age
-Coverage in Creativity
-Coverage in CoCreate
Creative Directors: Brandon Henderson & Erwin Federizo
Copywriter: Will Binder
Art Director: Jed Heuer
Director: Tim Godsall