This was WKNY's first work for Bud Light. While the campaign was divisive, Adweek still listed the Super Bowl spot as #1 on their “10 Ads You Don’t Want to Miss.” Esquire said it was “the funniest Super Bowl ad of the year.” Buzzfeed also said it was "hilarious." And then many others pointed out that Seth Rogen and Amy Schumer are both Canadian.
Our team worked with the design firm Jones Knowles Ritchie to give our nation's favorite beer a new look.
ECD Partner: Colleen DeCourcy
CDs: Stuart Jennings & Gary Van Dzura
Copywriter: Howard Finkelstein
Art Director: Grant Mason
Director: Evan Goldberg