We launched the AJI-inspired AJXXXI with AJI-inspired work featuring Russell Westbrook and Kawhi Leonard. "Runway" causes a stir when sports media outlets like ESPN, CBS, and NBC start asking "Does Russell Westbrook's new Jordan Brand commercial take Durant shot?"
Following that, Russell Westbrook (who's known for demonstrating his love of music via Twitter) shows off his moves along to to Lil Uzi Vert's "Do What I Want." He's joined by his brother, Ray, and a medley of fans to mark the start of the 2016-17 NBA season. Again, sports media outlets like Fox Sports wonder if Westbrook's sending a message to fellow Nike athlete Kevin Durant.
Meanwhile, in basketball programs across America, Jordan Brand rolls out The Class of XXXI and challenges young ballers to "Leave a Legacy." More to come.
-Coverage in Barstool Sports.
-Coverage in Creativity.
-Coverage in Sole Collector.
-Coverage on CBS Sports.
-Coverage on ESPN.
-Coverage in Fast Co.Create.
-Coverage in USA Today.
-Coverage in Fansided.
Creative Directors: Caleb Jensen & Jimm Lasser
Copywriter (XXXI TV): Pepe Hernandez
Art Director(XXXI TV): Blair Warren
Copywriter (Hittin Em & Class Of): Matt Mulvey
Art Director(Hittin Em & Class Of): Lawrence Melilli
Director (Hittin Em): Mike Warzin