Before The Old Spice Guy sold the fresh collection with Fabio, the Old Spice team created this campaign where handsome men whisked their special ladies away to the very best armpit vacation destinations. This work was concepted and created by Eric Baldwin and Jason Kreher, but I helped out on some of the editing and some of the writing which includes probably my personal favorite line of all time: "Is failure the one game you refuse to win?"
-Partners: Eric Baldwin and Jason Kreher.
-CDs: Jason Bagley & Eric Baldwin
-Director: Mike Mills