In 2006, under ECD Jeff Kling, I co-created the "The Most Interesting Man in the World" with my partner Brandon Henderson. We were recently interviewed about the whole thing by Ad Age which was both surreal and flattering. Below is the work that launched the campaign.
































We created applications to be The Most Interesting Man's assistant and placed them in bars.















The site below was created to help The Most Interesting Man In The World find a new assistant to replace the previous one who died.


Since being The Most Interesting Man's assistant is a very tall order, staythirstymyfriends.com was designed to put potential candidates through a series of challenging skills tests.

















The radio that launched the campaign.





-Partner & Co-Creator: Brandon Henderson
-CDs: Jeff Kling & Anthony Sperduti
-Director: Steve Miller


-Six years after it started, the campaign wins a gold Effie for "sustained success."
-AdWeek Best Spots April 2007.
-New Yorker article.
-Google Books excerpt about the creation of the campaign from Teressa Iezzi's "The Idea Writers."
-Action figure.
-The "I don't always drink beer, but when I do, I prefer Dos Equis" meme on Tumblr.



In 2006, under ECD Jeff Kling, I co-created the "The Most Interesting Man in the World" with my partner Brandon Henderson. We were recently interviewed about the whole thing by Ad Age which was both surreal and flattering. Below is the work that launched the campaign.
































We created applications to be The Most Interesting Man's assistant and placed them in bars.















The site below was created to help The Most Interesting Man In The World find a new assistant to replace the previous one who died.


Since being The Most Interesting Man's assistant is a very tall order, staythirstymyfriends.com was designed to put potential candidates through a series of challenging skills tests.

















The radio that launched the campaign.





-Partner & Co-Creator: Brandon Henderson
-CDs: Jeff Kling & Anthony Sperduti
-Director: Steve Miller


-Six years after it started, the campaign wins a gold Effie for "sustained success."
-AdWeek Best Spots April 2007.
-New Yorker article.
-Google Books excerpt about the creation of the campaign from Teressa Iezzi's "The Idea Writers."
-Action figure.
-The "I don't always drink beer, but when I do, I prefer Dos Equis" meme on Tumblr.